Connecting Canadians to their inner naturalist.

My Role

UX, web designer

Year

2019

Org

Nature Conservancy Canada

The Context

Nature Conservancy Canada approached us to develop marketing materials and an interactive quiz to engage and inspire potential new members to join their “Get Out to Nature” campaign, an initiative that leads into 8 weeks of “Nature Coaching,” with the ultimate goal of helping Canadians live healthier, happier lives.

What was achieved

1,200

E-mail sign-ups within the first two weeks.

23%

Conversion rate from quiz completions to email sign-ups

Inspired by the concept that “there are no right angles in nature,” we designed a fully responsive site where users could choose the statements they most identified with to better understand their relationship with nature. The experience culminated in an invitation to share their personalized “Nature Badge” on social media, along with a call to action to sign up for a free 8-week “Nature Coach” email series aimed at deepening their connection with nature.

My personal learnings

Fun project from start to finish.