Improving product discovery and modernizing core shopping flows for Walmart Canada
My Role
Product & interaction designer
Year
2020
Org
Walmart Canada
The Context
The Walmart Canada app is used by a wide range of customers across both grocery and general merchandise. As part of a broader effort to modernize the experience, we focused on improving key shopping flows to make browsing, filtering, and product discovery faster and easier.
The Problem
Some of the core browsing experiences, especially filtering, were not helping users efficiently narrow down products. The experience lacked clarity, consistency, and responsiveness, which made it harder for users to quickly find what they were looking for. At the same time, shelf and product display experiences needed to be modernized to better support how users scan, compare, and navigate through large product sets.
My Contribution
My focus was on improving how users browse and filter products, defining clearer interaction patterns, and introducing more polished UI details that made the experience feel more responsive and intuitive. I worked closely with cross-functional partners to ensure the solutions were practical, scalable, and aligned with the broader product direction.
What was achieved
4.4
App Store rating, up from 3.8 within a couple of months.
8%
Faster product discovery after the filter redesign.
Implementation of new UI and micro-interactions released incrementally to all users that helped provide clear in-app feedback, product discoverability and ease of navigation.
My personal learnings
An exciting and rewarding project from start to finish. Redesigning an app used by millions, including people I know personally was both humbling and inspiring. It was a great effort with engineering and product to modernize the app, improve speed, discoverability, and align it with the grocery experience. A key challenge was getting buy-in on micro-interactions, that would elevate the overall experience. It pushed me to better communicate their value in guiding behavior and improving flow A personal highlight: Many of the UI components I designed were later used as the foundation for the new Walmart design system.
